Today’s consumers are more awake than ever before to the impact consumerism has on the environment and understand that their choices to buy certain materials can affect the natural environment in adverse ways.

Exercising their rights and agency as environmentally-friendly consumers, they are taking a more ethical stance when it comes to choosing products that are less destructive to the environment.
Herein lies the final reason as to why people are choosing laminate and vinyl flooring products, such as the Quick-Step Impressive Ultra and Swiss Krono ranges, over solid timber options.

Natural hardwood floors start off as mature trees, harvested directly from forests, before being carved into the solid timber planks you’ll find at a flooring outlet. This harvesting process has an immediate and detrimental effect on the natural environment. Laminate planks, on the other hand, are comprised of fibreboard panels overlaid with melamine-infused paper.

Their effect on the environment is considered minor in comparison to solid timber floors, thereby making them the more eco-friendly choice when it comes to choosing what floor you’ll have installed in your home.