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The Latest Trend in Laminate and Vinyl Floors

Posted by Paul Ackling 12th Nov 2019

Let’s face it: there is an undeniable attraction about traditional wooden floors.

When lengths of rich natural timber are butted up against one another underfoot, and polished to a supple, glossy sheen, they add a timeless, palatial atmosphere to even the most modest homes.
And yet studies over the past twenty years indicate that laminate and vinyl floors are increasing in popularity, while interest in genuine wooden floors is dropping off. What, exactly, is responsible for the fluctuation in these trends?

Well, we think we know the answer. In this article we give you the lowdown on why savvy consumers are starting to swap timber floors for newer laminate and vinyl alternatives.


Imagine that you’re in the market for a natural wooden floor.

It’s all you’ve ever wanted in a home: stylish wooden floors that will both stand the test of time and create an ageless, classic appeal for your house. You’ve just found the right design. But there’s one big problem: you can’t afford it.

Enter the ever-versatile laminate and vinyl flooring products.

This is one of the reasons why flooring catalogues such as the Quick-Step Impressive Ultra and Swiss Krono ranges are starting to supersede more traditional wooden floors.

They give the impression of real wooden floorboards at a fraction of the cost.

Printed onto the uppermost layer of these flooring products are realistic wood grain effects, giving them such an authentic resemblance to a real wooden floor that only the most trained eye could tell the difference between them.

Furthermore, their melamine-infused composition makes them just as sturdy and robust as their genuine counterparts, so they not only give off the illusion of a true hardwood floor in the looks department, they achieve it in the feel department too.

Why would you pay the full price for a solid timber floor when you could have one that looks, feels and performs the same, at a cheaper price point?

Simple and easy to install

We live in a world where – thanks to the internet and DIY guides – consumers are becoming increasingly savvy and thrifty. This means that people are much more willing to adopt a DIY approach to home renovations if it means they’ll save money.

Herein lies another huge advantage when it comes to laminate and vinyl flooring alternatives.

Unlike solid timber floors, which require the experience and expertise of a seasoned professional to install, laminates and vinyls such as the Quick-Step Impressive Ultra range can be put together by almost anyone so long as they have enough gumption and know-how.

Available in a variety of widths and lengths suited to your needs, a builder or an experienced home handyman, with a keen eye for detail, can skillfully lay this flooring. Moreover, further adding to their appeal, is the fact that these products can be installed over almost any existing surface.

The simplicity with which these products can be laid translates into a speedier flooring process, making it an increasingly popular option among modern homeowners.


Today’s consumers are more awake than ever before to the impact consumerism has on the environment and understand that their choices to buy certain materials can affect the natural environment in adverse ways.

Exercising their rights and agency as environmentally-friendly consumers, they are taking a more ethical stance when it comes to choosing products that are less destructive to the environment.
Herein lies the final reason as to why people are choosing laminate and vinyl flooring products, such as the Quick-Step Impressive Ultra and Swiss Krono ranges, over solid timber options.

Natural hardwood floors start off as mature trees, harvested directly from forests, before being carved into the solid timber planks you’ll find at a flooring outlet. This harvesting process has an immediate and detrimental effect on the natural environment. Laminate planks, on the other hand, are comprised of fibreboard panels overlaid with melamine-infused paper.

Their effect on the environment is considered minor in comparison to solid timber floors, thereby making them the more eco-friendly choice when it comes to choosing what floor you’ll have installed in your home.

The Verdict

It appears that modern homeowners and renovators are prioritising the environment, affordability, and ease-of-installation when it comes to choosing flooring products for their homes.

They are opting for less-expensive, eco-friendly alternatives, such as laminates and vinyls, over traditional wooden floors which not only cost more in terms of installation and maintenance, but also in relation to their impact on the environment.


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